Sara Wulff Mauritzen

Sara Wulff Mauritzen

Marketer and content producer in sports and outdoors, with experience from INTERSPORT and Bikeshop

Newsletters · Websites · Social media · Campaigns

What I enjoy most is taking an idea all the way, from planning and production until it is live, and then seeing what actually worked.

I am open to roles in Oslo or Lillehammer, or remote, and available from January 2027.

See selected workSee CV
Now · 02.2026 – present

Marketer at INTERSPORT Norway

I produce newsletters, web content and assets for digital ads.

Bikeshop200,000+Instagram interactions per month
May 2025: approx. 2,000
October 2025: 200,000+

Organic content on Instagram. Source: Meta's insights tool. Figures are reported as “interactions”.

Social Media Manager / Content Producer (temporary) · 05.2025–10.2025

I was responsible for the content and channel strategy on social media. I organized rides and events, and continuously adjusted the content based on clicks, likes and follower growth.

  • Produced photo and video, and built an engaged community
  • Worked with brands such as Assos, Garmin, Thule and RealTurmat
“Sara has shown great professional skill, a strong ability to deliver and real commitment. […] she has contributed strongly to making us more visible in the cycling community.”Marketing Manager at Bikeshop AS (reference letter, translated from Norwegian)

Selected work

Concept development, strategy and content. Select a case to read more.

Photo and video

Own projects, collaborations and volunteer work

About me

My experience has been built through several projects and temporary positions, from public administration to the cycling industry and sports retail. It has taught me to get up to speed quickly in new teams and fields, take ownership from day one and deliver clear results within a set period.

I am at my best where content, strategy and execution meet: finding out what the audience wants to know, creating something that answers it, and using the results to make the next round better. From Rauma Municipality I bring plain-language writing and the ability to make complex information simple.

Going forward, I want to grow in project management, performance marketing and practical use of AI in content work.

Experience
INTERSPORT Norway, 2026–
Bikeshop.no, 2025
Green Cycling Norway, 2024–2025
Rauma Municipality, 2022–2023
Tools
Sanity (CMS)
GA4
Meta and Snapchat
Lightroom, Premiere, CapCut
Claude (AI)
AnswerThePublic
Photoshop, InDesign, Canva and Excel

Outside work